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Good Thursday morning. Welcome to Tech Check. I'm Deer Draboza.

Coming to you from CNBC's One Market in San Francisco along with Julia Borson from Walt Disney Studios in Burbank, California.

Out of a big interview you do not want to miss with Disney CEO Bob Chepec. That's happening in just a few minutes. Stock is up after those results. And don't think I forgot about you, Nilai Patel, editor-in-chief at The Verge, here for the hour to break down all of today's biggest movers, which include Bumble, Sonos, and Vacasa, all moving sharply,

telling different stories about the American consumer.

Inflation data coming in better than expected for the second day in a row, and that has the

broader market jumping again.

The NASDAQ is up about 8 tenths of a percent.

Julia, how can we not start with Disney, though?

So much to get to, but it kind of feels like we've thought about streaming for so long as a technology play.

Growth at any cost.

Feels more like a media play these days.

You've got to have your eye on profitability.

That's certainly what we saw with those price hikes from Disney and a lot of the commentary there.

That's right. Disney beating on the top line,

bottom line, adding more subscribers than expected. They did lose more than anticipated when it came

to that direct-to-consumer business. But the way they're addressing that, the fact that they

have higher demand, they're raising prices. And this all fits into this new push to profitability.

Morgan Stanley just put out a note saying this is streaming phase two. This is about bringing streaming into the profitable era. And I think we're hearing this from a number of different CEOs. It wasn't just Bob Chepeg. We also heard this echoed by David Zazlov as well. So, Neelay, I'm curious what you think here. You know, we've talked so long about whether Netflix is a tech company or a media company.

Now it's being valued more like a media company.

It seems like all of these companies, including Disney, are thinking more practically about their streaming businesses

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