Hi everyone this is Steph and welcome back to the A6 and C podcast. We have a bunch of

exciting episodes in the hopper from hardware to healthcare to FinTech and more but today

we're coming to you with a feed drop from our sister

podcast Web 3 with a six and see. Now this episode is all about marketing and it

relates to the common startup fallacy if you build it, they will come.

And with the exception of outliers,

many of us have learned the hard way that, in fact,

without distribution, they won't come.

But equally important, as the tools to build become more accessible than ever,

your ability to capture attention also matters more than ever.

In this episode, longtime hosts on old Choxi sits done with A16C crypto CMO, Kim Molossovich, and also Amanda Cassat, who helped bring

Ethereum to market.

Together they discuss the fundamentals of good marketing, starting with what marketing even is, all the way to understanding and finding your audience,

the differences in reception that people have to companies versus individuals,

the relationship between product and marketing,

what metrics really matter, and so much more.

Now this episode tackles these questions from the Web3 lens,

but many of these lessons can be applied more widely.

Plus, you'll get to hear how Ethereum was marketed in the very earliest of days.

Finally, this podcast was produced by A16Z crypto, who also recently released their annual

state of crypto report, relevant to all kinds of business leaders

builders and policy makers seeking to understand the next internet.

...