Marketing Trends for 2020 | Ep. #1212

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 25 November 2019

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1212, we share the top marketing trends for the coming year. You can expect to see wider use of chatbot software, voice search, and business intelligence (BI) tools. Tune in to hear why companies will continue to develop products only to give them away for free! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Marketing Trend for 2020. [00:45] The growing popularity of software such as ChatBot and ManyChat. [01:17] The benefits of combing chatbots with text tools such as Twilio. [01:45] Some of the biggest companies in the chatbots space and the expanding market. [02:13] How voice search will start to dominate searches through applications like Alexa. [02:36] Companies building products and giving them away for free to generate leads. [03:57] Learning what to optimize by using Pattern89 to run Facebook and YouTube ads. [04:33] The excess of channels and data sources and the growing need for BI tools. [05:27] Streamlining all the data sources through customer data platforms such as Hull. [06:25] The emergence of companies that fill in the gaps. [08:06] That’s it for today! [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Links Mentioned in Today’s Episode: ManyChat ChatBot Facebook Twilio MobileMonkey Intercom Drift Alexa Jetson Ubersuggest Ahrefs SEMrush Pattern89 TikTok Reddit Google Analytics Google Data Studio Hull WordPress Shopify Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.3	instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.2	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today we're going to talk about marketing trends for 2020. So 2020 is coming upon us. I mean in less than a month as of this recording we're gonna hit the new year I mean just another year 12 months just flies by right Neil so
1:09.5	The trends for 2020. There's a lot going on. I guess I can kick it off. I think, you know,
1:15.4	Neil, you and I have talked a lot about chatbots in the past. I mean, almost at the
1:19.5	beginning of this podcast, but I think it's just now really starting to take off because many chat I believe they're doing a lot in terms of monthly recurring
1:27.3	revenue I don't want to give the exact number I think you know you and I talked about it
1:29.8	But they are growing rapidly. I think we're just Facebook alone. I think it's 1.2 billion monthly active users on Messenger.
1:37.3	There's 1 billion messages I think being sent maybe more than that every single month. I think I have slides on this somewhere, but chatbots aren't going anywhere. You can use something like many chat. And when I think about chatbots too, tying chatbots with a tool like Twillio to be able to send text messages as well.
	...

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