How Eric Siu Saved His SEO Traffic from Tanking | Ep. #1213

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 26 November 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1213, we discuss how Eric prevented his SEO traffic from dropping drastically. Failing to redirect correctly when redesigning and assuming that your developer knows the ropes are two big mistakes you should avoid. Tune in to hear which tools Eric used to prevent a traffic disaster! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Eric Siu Saved His SEO Traffic from Tanking. [00:53] What went wrong: not giving the developer a checklist when the site was redesigned. [01:15] Going ahead with the redesign without having the correct redirects in place. [01:44] Using Google Search Console to help point out issues with your site. [01:54] Using monitoring tools such as Ahrefs, SEMrush, and SEO Spider. [02:20] What happened once 404 issues were fixed. [02:32] Ensuring that you don’t lose traffic by breaking the URL structure. [03:49] Increasing the mobile site speed and maintaining the desktop speed. [05:00] Why you don’t have to be perfect everywhere. [05:44] Avoid making the same mistake by actively monitoring redirects and hiring appropriately. [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Search Console Ahrefs SEMrush Screaming Frog ClickFlow Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.4	And today we're going to talk about how I Eric Sue saved my website, saved my SEO traffic from tanking.
1:02.4	So Eric, how did you save your... saved my SEO traffic from tanking.
1:02.6	So Eric, how'd you save your SEO traffic from tanking?
1:06.3	I was going to wait to see how long you would respond.
1:08.6	I was like, waiting, I thought you were just going to go.
1:10.4	Yeah, I was going to go into it. But yeah, so here's the thing. We talked about this a couple of episodes ago, but basically, not a couple of episodes, maybe like 30 plus episodes ago. So we just went. Like, I don't think it was a couple of episodes. We did a redesign on our site single grain.
	...

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