Hi, welcome back to the Personality Hacker Podcast. My name is Joel Mark Witt.

And I'm Antonia Dodge. This is a Part 2 podcast. If you haven't listened to the previous one, we talked about this concept of, we actually kind of went meta on the concept of marketing and how our relationship with marketing sort of reveals our understanding of what the purpose of it is and

reveals our under you know our relationship with our willpower it's pretty interesting

podcast however the original intent of it was to talk about how

types can be marketed to or the different ways to communicate to different personality types

in order to give them a message. And so if you haven't listened to the first podcast,

I do recommend going and checking it out, but it's not completely necessary to listen to the second podcast.

And this one is going to be on utilizing an understanding of people's wiring or what's technically called our cognitive

functions in order to better communicate a message in a way that makes sense to

these different personality types.

So this comes off of a program

we've actually developed here in-house

that is on our website called Rapid Customer

Repore, which is a much deeper dive

into what we're going to talk about on this podcast.

And one of the things we like to do when we create a program, we obviously put a lot of effort

into all the different nuances of the things we talk about, right? We go really deep.

We talk about all the different

places to apply it that's what the program is we spend a lot of hours putting programs

together for that reason but we also realize that not everybody's at the same

place some people aren't ready for certain programs or offerings that we have here

a personality hacker. Some people just aren't ready to invest in them or whatever

...