Hi, welcome back to the Personality Hacker Podcast. My name is Joel Mark Witt.

And I'm Antonia Dodge. We recently got an email from somebody who is an I-TP and they recommended that we do a podcast on

interpersonality types and marketing and the reason why they mentioned this is the email that they sent to us was actually,

I don't want to project onto them like an emotion of being upset, but it kind of read that way.

And it was based on our, the launch that we did around the I.N.X.

unleashed program.

When we were doing this program, we have been talking about this idea of revamping some of the programs in the Personality Hacker catalog and making some of the programs seasonal and allowing people to purchase them at certain times of the year.

And we wanted to test a little bit of the marketing

around making the program of INTX Unleased

available at certain times of the year,

or maybe we're thinking about maybe

packaging it with something else or adding to it we just kind of had this

relationship with I&TX unleashed where we weren't a hundred percent sure

exactly we were going to position it.

Well, it was one of the programs we'd put the most work into in recent times, and we really put

a lot of work into this program.

I made it the best we could make it what we were working with this summer.

Oh yeah totally we put a ton of time and effort into it.

And also we wanted to ensure that it was as quality a program as possible

and we wanted to make sure that we were positioning it in a good way and about three quarters of the way halfway through the the week the launch

we realized that maybe we were not positioning it as well as we could for a couple

different reasons not only for the end consumer but also for our marketing

...