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Blessed + Bossed Up

Marketing Tips For Christian Entrepreneurs Pt. 1

Blessed + Bossed Up

Anchored Media Network

Entrepreneurship, Business, Education, Self-improvement

4.82.2K Ratings

🗓️ 20 October 2021

⏱️ 13 minutes

🧾️ Download transcript

Summary

In this week’s bonus episode, Tatum talks about not over-spiritualizing business, the strategy she used for promoting Anchored Media’s signature retreat, how she tested the offerings of her business before offering it to the public, and having a USP (Unique Selling Proposition).

To watch the video version of this episode: https://www.youtube.com/watch?v=avLKn8qBItM&t=45s

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey guys, welcome back to my channel.

0:26.7

We're talking about business today.

0:28.1

I hear me talk about business more so in the podcast, but we realize that I don't really

0:32.5

talk about it too much here on the YouTube channel.

0:35.7

And so I feel like when I work with a lot of entrepreneurs, so you guys know with my

0:41.7

company, Anchor Media, we develop and produce podcasts.

0:45.1

But in order to build a profitable podcast, a part of the ways that we make money, podcast,

0:50.4

I think it's funneling people into an existing business.

0:53.0

So yeah, we grow and launch successful chart topping podcast, but my goal also is to make

1:00.2

sure that the businesses of the podcast hosts are financially lucrative, right?

1:05.7

And so I deal with not only just people's podcasts, but also their businesses and reorganize

1:10.6

and it restructuring their businesses so that the podcast can better support the business

1:15.5

and the business can run a lot more smoothly.

1:18.5

Now in doing this work, especially working with faith-based people, what I realized is

1:24.7

a lot of the times we overspiritualize business.

1:28.6

I want you guys to understand that even though I talk about making God to CEO, you still have

1:34.3

to be a good business person.

1:36.6

You may be able to pray to roof off the job, okay, in my PG link up, you may be able to

1:42.9

pray the roof off the place, but are you able to strategically and effectively grow a

1:49.0

company from the ground up?

1:51.3

That is hard.

1:53.1

It's very difficult.

...

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