Marketing Pioneers

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 20 August 2022

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, we look at the Marketing Pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop. Each pioneer was a visionary, each overcame almost insurmountable obstacles, and all of them changed our lives forever.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:43.0	Right, birthday party, the big 30th.
0:45.7	Although, is it more like 40th?
0:47.7	Hmm, best go generic.
0:48.8	Something fizzy?
0:50.6	Oh, along with everyone else.
0:51.3	Flowers?
0:53.9	Symbolic of blooming into a new era.
0:56.1	No, come on.
0:57.7	Something more exciting.
1:00.2	Something like.
1:03.6	I'll take a two million red scratch card, please.
1:04.7	Add some play.
1:07.0	With National Lottery Scratch cards.
1:09.0	Search Dream big, play, small, rules and procedures apply.
	...

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