AOP Goes to the Movies

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 3 September 2022

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We’ll also feature some of the most inventive movie ads ever done, and trace the history of movie trailers - which were originally created to drive people OUT of theatres, not into them. It’s true. Hope you’ll join us. And pass the popcorn.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:43.0	Right, birthday party, the big 30th.
0:45.7	Although, is it more like 40th?
0:47.7	Hmm, best go generic.
0:48.8	Something fizzy?
0:50.6	Oh, along with everyone else.
0:51.3	Flowers?
0:53.9	Symbolic of blooming into a new era. No, come on. Something more
0:57.1	exciting. Something like. I'll take a two million red scratch card, please. Add some play
1:04.7	with National Lottery Scratch cards. Search Dream big, play, small, rules and procedures apply. Players must be 18 or over.
1:15.8	Due to popular demand, we've dug
1:17.3	very, very
1:18.5	deep into our
1:19.5	archives and are
1:20.6	pleased to
	...

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