From KCRW in Santa Monica and KCRW.com, I'm Kim Masters, and this is the business.

You listen, if you listen and learn, then you're going to be able to do anything you want next time.

Everybody takes his own business, business, really, really, all white life.

He doesn't clean, please.

What's with him?

Oh, I'm afraid he's gone Hollywood.

This week on the business, how Warner Brothers used interactive tricks to power a surprisingly

big opening weekend for the film Where the Wild Things Are.

Plus, TV writer-producer Dan Harmon toiled in Basic Cable on Comedy Central and VH1.

Now, as creator of NBC's community, he lets us in how the game is different on a big broadcast network.

But first, it's the Hollywood news banter.

Stay close. It's the business from KCRW.

You can imagine Hollywood everything is really driven by making money.

What's with him?

I'm afraid he's gone to Hollywood.

I'm joined in the studio by the business guest banterer, John Horn of the L.A. Times, and I'll just say at the outset here, John, don't worry about me. I have a little bit of a cold, but I'm getting better.

As long as it's not swine flu.

Apparently not. So let's talk's not swine flu. Apparently not.

So let's talk about our friends at NBC. Jeff Gaspin, the newish chairman of NBC, has been out on the town

spreading a new message. He is not managing for margins, as his predecessor, Ben Silverman said. He's

actually managing for ratings. They actually

wanted to, they decided at NBC that they want to put on shows that people watch.

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