From KCRW in Santa Monica and KCRW.com, I'm Kim Masters, and this is the business.

You listen, if you listen and learn, then you're going to be able to do anything you want this time.

Everybody thinks your business, business, really, really, all white life, he doesn't clean.

What's with him?

Oh, I'm afraid he's gone Hollywood.

This week on the business, a new book argues that media moguls act like spoiled brats,

squandering the shareholders' money on toys that they don't really need.

Plus, how do you create a TV spinoff that's original, but not too original?

We asked the producer of the CBS shows NCIS and the brand new NCIS Los Angeles.

But first, it's the Hollywood news banter.

Stay close. It's the business from KCRW.

You can imagine Hollywood everything is really driven by making money.

What's with him?

Oh, I'm afraid he's gone to Hollywood.

I'm joined in the studio by the business guest banterer John Horn of the L.A. Times.

He's recently back from Abu Dhabi and the Circle Conference.

So, John, what is the Circle Conference?

It's a collection of Hollywood producers, executives, and a lot of Abu Dhabi money.

They've got tons of oil money, and they're looking to invest it.

In fact, they're investing hundreds of millions of dollars in Hollywood, and they're trying to create their own film economy.

And their first investment in Hollywood hasn't been a home run.

They were backers of Robert Rodriguez's shorts, which kind of came and went in about a week.

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