Marketing Made Simple #9: Give Your Customers a "Happily Ever After"
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 18 August 2021
⏱️ 7 minutes
🧾️ Download transcript
Summary
Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what they want most: a happy ending to their story where they become the hero!
This week, J.J. and April work the final section of the StoryBrand framework: Success. They'll also show you:
- How to cast a vision of a climactic scene for your customers
- How to frame success against failure
- Examples of success language for your website
We also talk with Anthony Dicks, one of our amazing StoryBrand Certified Marketing Guides, who shares how creating a "happily ever after" vision for his client's marketing helped win more customers and increase sales. Contact StoryBrand Certified Guide Anthony Dicks directly at ClarifyYourMessage.com/Anthony-Dicks.
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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.
Our StoryBrand certified marketing guides, like Anthony Dicks, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.
Transcript
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| 0:00.0 | Today, what we're going to talk about is success. |
| 0:09.0 | In movies or in books or anytime you're telling a story, the audience needs to know what |
| 0:14.0 | a happy ending can look like. |
| 0:15.6 | And we're rooting for that to happen the whole time. |
| 0:18.4 | And when it comes to creating this messaging in your marketing, you need to cast a vision |
| 0:24.7 | for a happy ending for your customer. |
| 0:31.7 | Welcome to the Marketing Made Simple Podcast where we believe your marketing should be easy |
| 0:45.7 | and it should work. |
| 0:47.1 | I'm your host Dr. J.J. Peterson and I am joined by my co-host, April Sunshine Hawkins. |
| 0:53.7 | Hi, April. |
| 0:54.7 | I was thinking the other day about movies that I haven't watched in a long time. |
| 0:59.7 | When you're watching like kind of old movies and everything. |
| 1:02.7 | Like a warm hug. |
| 1:03.7 | It is. |
| 1:04.7 | It is. |
| 1:05.7 | And science actually says is a comfort to you. |
| 1:08.3 | So one of the movies that I decided to rewatch, which was one of my favorite from childhood, |
| 1:13.7 | was Teen Wolf. |
| 1:15.7 | Is that with Michael J. |
| 1:18.7 | Everyone not Teen Wolf 2 with Jason Bing? |
| 1:20.7 | No, no, no. |
| 1:21.7 | Teen Wolf, the original. |
... |
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