Marketing Made Simple #4: What Specific Problem Do You Solve For Customers?
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 14 July 2021
⏱️ 24 minutes
🧾️ Download transcript
Summary
Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It's the "hook" of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat.
This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can:
-Clearly identify the problem you solve
-Breakdown that problem into Three Levels of Conflict your customers are facing
-Implement problem-language into your marketing and messaging
J.J. also talks with Aleya Harris, one of our amazing StoryBrand Certified Marketing Guides, who shares how she worked to specify the problem for a client who was stuck in the weeds trying to figure out exactly what they solved for their customers. Contact StoryBrand Certified Guide Aleya Harris at ClarifyYourMessage.com/Aleya-Harris.
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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.
Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.
Transcript
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| 0:00.0 | The story really begins when a hero in a movie encounters a problem. |
| 0:12.0 | If there is no problem, there is no story, but it's also true in your marketing. |
| 0:17.6 | You need to constantly be talking about the problem your customer is experiencing and |
| 0:22.8 | how you solve it. |
| 0:30.0 | Welcome to the marketing-made simple podcast where we believe marketing should be easy and |
| 0:39.8 | it should work. |
| 0:40.8 | I am your host, Dr. J.J. Peterson and I am joined as always by April Sunshine Hawkins. |
| 0:46.4 | Hello. |
| 0:47.4 | Hello. |
| 0:48.4 | Hi, April. |
| 0:49.4 | Now, April, I know we're not even in the first minute of the episode, but if I told |
| 0:53.2 | you that I had barbecue last night, which I did, and it's hitting me hard like my stomach |
| 0:59.3 | not so great today, what would you suggest I take to fix this problem? |
| 1:05.4 | Well, I think trusty old tongues would do the trick, maybe. |
| 1:10.8 | Now if I said to you, hey, I am a little dehydrated and I have a headache, what two things |
| 1:17.3 | would you offer me to solve that? |
| 1:19.3 | Well, you know water. |
| 1:20.3 | Yes, water. |
| 1:21.3 | You always tell me to hydrate. |
| 1:22.3 | Yes. |
| 1:23.3 | I have to bring it to you every time that we're teaching at the event. |
| 1:27.8 | So water, number one, and then how about some Tylenol? |
... |
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