#29: Frank Calderoni—Why Downplaying the Importance of Character-Led Culture Will Cost You
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 19 July 2021
⏱️ 23 minutes
🧾️ Download transcript
Summary
The character of your business is a critical driver of sustained success. Without character, there is no trust. So if your customers are reluctant to commit to buying your products or your team members are constantly at odds, you definitely need to listen to this episode! We're joined by Frank Calderoni, CEO of Anaplan (a cloud-based business planning software company) and author of the new book, Upstanding. Frank breaks down how you can align your business around a character-led culture to build trust and improve your bottom line.
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Order Frank Calderoni's new book, Upstanding, at UpstandingCharacter.com.
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Transcript
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| 0:00.0 | You're listening to Business Made Simple with Donald Miller, |
| 0:02.4 | Koola Callahan, and Dr. J.J. Peterson. |
| 0:04.7 | Today's podcast is going to give you a definition of character, |
| 0:08.7 | but it's also going to help you instill character into your organization. |
| 0:11.9 | It's going to save you a truckload of problems. |
| 0:14.2 | It's going to save you morale problems, |
| 0:15.4 | it's going to save you ethics problems, |
| 0:16.8 | it's going to save you customer service problems. |
| 0:18.4 | It really is all about character. |
| 0:20.8 | I'm with Frank Calderoni. |
| 0:22.0 | He's the CEO of a company called Anna Plan. |
| 0:24.1 | They've had 112% growth in their stock price since 2018. |
| 0:29.1 | And he says he did it all with character. |
| 0:32.1 | He even wrote a book about it called Upstanding. |
| 0:34.3 | But here's some insights from me and Frank Calderoni. |
| 0:39.9 | Frank, I'm so glad to talk to you. |
| 0:41.3 | Same here, Donald. |
| 0:42.4 | Thank you for having me on the podcast. |
| 0:44.1 | Your book Upstanding talks about character |
| 0:46.7 | and how really a company is built on the foundation of character. |
| 0:49.6 | The character, the people who work there. |
| 0:51.3 | It's hard to control the market. |
... |
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