Marketing Isn't About Closing A Sale, It's About Opening A Relationship with Mike Kim
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 14 July 2021
⏱️ 27 minutes
🧾️ Download transcript
Summary
Mike Kim is a strategist for personal brands. He's consulted for thought leaders like John Maxwell and Donald Miller. He is the author of the book, You Are the Brand.
Top 3 Value Bombs:
1. Regardless of where you are on your entrepreneurial journey, we tend to see ourselves first through the lense of the organization or occupation that we work for, rather than really seeing that those skills are inherent to us.
2. Become the person you're trying to sell to people. Do the hardwork of it. Entrepreneurship has a funny way of bringing out the best in you but also revealing the roughest parts of you.
3. Share 3 simple stories that lead into the insighting incident. Your founding story which is how you got into the industry, your business story which is how your company started, and the customers story which are the story of your clients and testimonials.
The 8-Step Blueprint to Showcase Your Unique Expertise & Build a Highly Profitable, Personally Fulfilling Business - You Are The Brand Book
Sponsors:
ZipRecruiter: When you post a job on ZipRecruiter, their matching technology finds qualified candidates and invites them to apply! Try it for free at ZipRecruiter.com/fire.
Nathan Gwilliam: Download your free Passion Marketing ebook to learn how to become a top priority for your ideal customers at PassionMarketing.com!
Transcript
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| 0:00.0 | Boom! |
| 0:02.6 | Shake the room fire nation, JLD here and welcome to Entrepreneurs on Fire brought to you |
| 0:09.1 | by the HubSpot Podcast Network with great shows like the Shake Up. |
| 0:14.3 | Today we'll be focusing on why marketing isn't about closing a sale. |
| 0:17.7 | It's about opening a relationship to drop these value bombs I have brought Mike Kim into |
| 0:23.2 | EO Fire Studios. |
| 0:25.1 | Mike is a strategist for personal brands and he is consulted for thought leaders like |
| 0:28.8 | John Maxwell and Donald Miller. |
| 0:31.1 | He is the author of the book You Are the Brand. |
| 0:35.0 | In today's Fire Nation we'll talk about what you should do first building a personal |
| 0:38.3 | brand, how you can identify the skills and experiences you already possess to turn |
| 0:42.5 | into a business. |
| 0:43.5 | We're going to have a challenge for you. |
| 0:46.4 | That's a real challenge and how to be unique Fire Nation which is so rare these days |
| 0:51.1 | and so much more when we get back from thinking our sponsors. |
| 0:56.2 | And today's on demand digital world our ideal customers have more good content and products |
| 1:00.8 | to choose from every hour than they could consume in a lifetime. |
| 1:04.7 | Being good is no longer good enough. |
| 1:06.7 | The solution, passion, marketing, download your free passion marketing ebook to learn how |
| 1:11.4 | to become a top priority for your ideal customers at passion marketing dot com. |
| 1:16.9 | Hiring can feel like trying to find a needle in a haystack but when you post a job on |
| 1:20.7 | zip recruiter their matching technology finds these qualified candidates for you and invites |
... |
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