Marketing Isn't About Closing A Sale, It's About Opening A Relationship with Mike Kim: An EOFire Classic from 2021
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 6 July 2024
⏱️ 26 minutes
🧾️ Download transcript
Summary
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Mike Kim is a strategist for personal brands. He's consulted for thought leaders like John Maxwell and Donald Miller. He is the author of the book You Are the Brand.
Top 3 Value Bombs
1. Regardless of where you are on your entrepreneurial journey, we tend to see ourselves first through the lens of the organization or occupation that we work for rather than really seeing that those skills are inherent to us.
2. Become the person you're trying to sell to people. Do the hard work of it. Entrepreneurship has a funny way of bringing out the best in you, but also revealing the roughest parts of you.
3. Share 3 simple stories that lead into the insightful incident. Your founding story, which is how you got into the industry; your business story, which is how your company started; and the customer's story, which are the stories of your clients and testimonials.
The 8-Step Blueprint to Showcase Your Unique Expertise & Build a Highly Profitable, Personally Fulfilling Business - You Are The Brand Book
Sponsors
HubSpot HubSpot's all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today
BetterHelp This episode is sponsored by BetterHelp. Give online therapy a try at BetterHelp.com/fire and get on your way to being your best self
Transcript
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| 0:00.0 | Boom Shake the Room Fire Nation, JLD here and welcome to |
| 0:06.2 | entrepreneurs on fire brought to you by the HubSpot Podcast Network the |
| 0:09.7 | audio destination for business professionals with great shows like Gold Digger |
| 0:13.7 | podcast. Today we're pulling a classic episode from the archives and we'll be |
| 0:17.4 | breaking down how marketing isn't about closing a sale. It's about opening a |
| 0:21.2 | relationship. To drop these value bombs I I brought Mike Kim into Eophire Studios. |
| 0:25.9 | Mike is a strategist for personal brands. |
| 0:28.0 | He's consulted for thought leaders like John Maxwell and Donald Miller. |
| 0:31.1 | He is the author of the book You Are the Brands. |
| 0:34.8 | And today Foundation will talk about your relationship, becoming the person you're trying |
| 0:38.1 | to sell to people, sharing three simple stories that lead to an insightful incident. |
| 0:42.6 | There's a lot of cool stuff here, |
| 0:43.8 | and oh so much more. |
| 0:45.8 | And a big thank you for smart seeing today's episode |
| 0:47.4 | goes to Mike and our sponsors. |
| 0:50.7 | Nudge hosted by Phil Agnew |
| 0:52.4 | is brought to you by the HubSpot Podcast Network, the audio |
| 0:54.9 | destination for business professionals. Ever notice how the smallest changes can have the biggest impact? |
| 0:59.9 | On Nudge, you learn simple evidence-back tips to help you kick bad habits, get a raise, and grow a business. |
| 1:05.0 | Oh, and it's the UK's fast-growing business podcast. |
| 1:08.0 | A recent episode on How to Win Any Argument shares decade-long research into persuasion from a world-leading |
| 1:13.5 | neuroscientist, listen to Nudge wherever you get your podcast. |
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