Jason Cercone: The Evolution of Branding
Your Brand Amplified
Bleav + Anika Jackson
5.0 • 132 Ratings
🗓️ 11 October 2022
⏱️ 42 minutes
🧾️ Download transcript
Summary
Jason Cercone is a personal brand architect, creator, and podcaster. He helps entrepreneurs, leaders, and professionals leverage the brand-building power of the podcast medium to establish authority, increase visibility, and accelerate personal brand growth. He also hosts Evolution of Brand, a podcast featuring authentic entrepreneurs and professionals sharing inspirational stories and tactical brand-building strategies to help you succeed in your professional pursuits.
https://jasoncercone.com/guestingmasterclass/
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Transcript
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| 0:00.0 | Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and |
| 0:06.5 | brands to learn their stories, what makes them tick, and tips and tricks that make a difference. |
| 0:12.6 | I'm so thrilled on this episode of your brand Amplify |
| 0:15.4 | to welcome Jason Sercone to the show. |
| 0:17.8 | Thank you so much for being with us today. |
| 0:19.8 | Anica, thank you so much for having me. |
| 0:21.9 | I love your show and it's great to be a part of it. |
| 0:24.0 | Oh, thank you and likewise I love your show now you are a personal brand architect, |
| 0:30.6 | creator podcaster you host evolution of brand. |
| 0:34.3 | And we did a little discussion back and forth |
| 0:36.4 | about how important storytelling is to both of us |
| 0:39.8 | when it comes to branding. |
| 0:41.4 | And you have really found a way to make podcasting something that you know I think I mean I also recommend |
| 0:49.9 | podcasts but I think you have I love the way that you have set it up and how you advise people. |
| 0:56.4 | So I'd love for you to talk a little bit about your background, share your story, |
| 0:59.6 | and how you got into this crazy world that we're in right now. |
| 1:03.0 | Yeah, I began podcasting back in 2015. |
| 1:07.0 | I entered into the world of this medium a little awkwardly. My friend and I had been kicking around some idea about what we would |
| 1:18.1 | want to do if we start a podcast and we were big into sports and pro wrestling and all this geeky stuff and then I was working in the |
| 1:26.2 | craft beer industry at the time. I had started a craft beer advocacy blog and that morphed into |
| 1:30.6 | doing some promotion and |
| 1:33.2 | sales and things that were with some of the breweries and the bars and I |
... |
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