4.8 ⢠50 Ratings
đď¸ 5 November 2023
âąď¸ 31 minutes
đď¸ Recording | iTunes | RSS
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0:00.0 | Mark's great to see you face to face. We're doing this live, not just doing it live, we are actually in |
0:05.2 | Shortwich, very close to Silicon Roundabout. So I feel a little bit of a tech vibe coming on. |
0:11.0 | But you've come all the way from France today. So great to see you in person. Yeah, thank you very much, |
0:15.9 | Matthew. Yeah, I've actually been based in France for almost 15 years now. So I've got a French wife ends |
0:21.3 | being based down that way. And yeah, so it's great to be over in the city and amongst all the |
0:25.7 | atmosphere. Now, I know you're a keen podcast listener. What are you learning from podcasts these |
0:30.2 | days? So things like the cloudcast were really useful when I was starting off. These days, |
0:34.8 | it's more the industry podcasts. The Intech podcast I find particularly useful to |
0:39.3 | understand what customers are looking for, what the current trends are, and then also what our |
0:44.5 | potential partners are doing, and where we've got mutual customers and where there are possible |
0:48.3 | synergies. And, of course, you were on podcast episode 114 back in December 2020 when we were just coming out of COVID. |
0:57.5 | We're going to be hearing about what's happened in the three years beyond that as if we go |
1:00.3 | forward. |
1:08.6 | Hello and welcome Matthew Grant here back with another fact-filled and inspirational |
1:13.7 | founders' podcast. Well, we are tracking the success of our podcast episodes carefully these days. |
1:19.0 | Now, we can't tell who listens, but we do know how long we are listening for and when you |
1:23.2 | stop listening. More than 50% of our listeners are outside of the UK these days, |
1:29.0 | and one-third are in Americas. Well, people often ask what makes a successful podcast. So I jotted down some reflections |
1:34.1 | on five years in podcasting and quickly came up with over 150 tips and techniques that we've |
1:39.3 | learned. More on those soon, but one of the biggest characteristics that define successful |
1:43.4 | episodes is the stories people tell. |
1:46.4 | And founder's stories are amongst the most popular. |
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