Mark Raffan: 9 Secrets to Win Deals and Influence Stakeholders

Negotiate Anything

American Negotiation Institute

Education, Careers, Business

4.8 • 659 Ratings

🗓️ 25 January 2025

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Request A Customized Workshop For Your Company In this episode of Negotiate Anything, Kwame Christian welcomes back Mark Raffan, founder of Negotiations Ninja, to delve into the intricate world of B2B sales and negotiations. Mark shares insights from his recently released book, "Nine Secrets to Win Deals and Influence Stakeholders," offering invaluable advice geared towards sales teams negotiating with procurement professionals. Discussing the distinct challenges and opportunities in B2B negotiations, they explore why adapting to the unique processes and cycles within large organizations is crucial for success. The conversation also covers strategies to balance polite assertiveness with the need for effective deal-making. What will be covered: The main differences between B2B and B2C negotiations. How to effectively interact with procurement teams. Flexible frameworks for B2B sales negotiations. Connect with Mark Raffan Buy Mark's book: 9 Secrets to Win Deals and Influence Stakeholders: A Field Guide to B2B Negotiations https://negotiations.ninja/ Follow Mark on LinkedIn Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

Click on a timestamp to play from that location

0:00.0	The HP AIPC breaks language barriers instantly by translating up to 44 languages in real time,
0:08.0	powered by the Intel Core Ultra processor. With the right tools, work doesn't have to feel like work.
0:13.7	Learn more at HP.com slash AIPC.
0:21.3	From LinkedIn News, I'm Jesse Hempel, host of the Hello Monday podcast.
0:26.6	Start your week with the Hello Monday podcast.
0:29.6	We'll navigate career pivots.
0:31.5	We'll learn where happiness fits in.
0:33.4	Listen to Hello Monday with me, Jesse Hempel, on the LinkedIn Podcast Network, or wherever you get your podcasts.
0:42.8	Hey, I'm Kwame Christian, and you are about to step into the world of Negotiate Anything,
0:48.1	the number one negotiation podcast in the world where we teach you how to make difficult conversations easier
0:53.7	while getting more of what you want in the process. we teach you how to make difficult conversations easier while getting more
0:54.8	of what you want in the process. Each episode is packed with practical tips and strategies from
1:00.2	the experts. We delve into negotiation, conflict resolution, and leadership skills that are crucial
1:06.0	in both business and in life. Whether you're closing a deal, managing a team, or navigating personal relationships,
1:13.1	Negotiate Anything provides you with the tools you need to succeed. Our conversations are real,
1:18.9	relatable, and most importantly, rooted in practicality. So if you're ready to transform your
1:24.7	conversations and elevate your negotiation skills, join me on Negotiate
1:29.1	Anything. Subscribe and listen on Apple Podcasts, Spotify, or wherever you love to listen. Let's make
1:35.3	every conversation a winning negotiation. Mark, welcome back to the show, my friend.
1:43.6	It is such a pleasure to talk with you again, man.
1:46.0	Thank you so much for having me.
1:47.5	Yes, man.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from American Negotiation Institute, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of American Negotiation Institute and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.