Free data is really expensive because if you're making a decision using it and it's not properly processed, you can make the wrong decision.

That's the problem.

Well, whether you're working for an insurance company, looking for new solutions,

dreaming of your next startup or just looking for inspiration, and of course, always wanting

a bit of entertainment in there.

I know you are going to love this interview with Mark Cunningham.

So thank you for plugging us in or however listening to us,

Matthew Grant here, partner at INSDEC, London. Well, we're surrounded by data these days, but with so much

choice, how do you tell what is good and what is just distracting noise? Well, Mark and his co-finder

set up when fresh as a digital supermarket, more on that later, to provide a curated

choice of data for insurers and property lenders that want to really get into the details

and learn more about the properties in their portfolio and their potential new customers.

Now we cover a lot in this one, including how WENFresh validates the quality of data, the impact of COVID-19 and the challenges, but also opportunities that has brought over the last few months.

And there's a great section on here on Mark's tips and advice for others looking to start businesses.

And finally, if you want to find out how the company got its name, then do hang in there

after my closing remarks for a bonus section on that.

But before I pick up my discussion with Mark, thanks again to all the great comments I've

been getting from you about the podcast.

It really makes it worthwhile.

We hit a couple of new records for listeners last month, and whilst we are fortunate

at having support from our corporate members to allow us to do this we are also now looking for sponsors for the

podcast so if you're interested please do drop us a line hello at instec.london or just contact me

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