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Second Life

Marina Larroudé: Co-Founder and CCO of Larroudé

Second Life

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.73K Ratings

🗓️ 5 September 2022

⏱️ 56 minutes

🧾️ Download transcript

Summary

Marina Larroudé is the co-founder and CCO of Larroudé, a shoewear company that boasts cheerful designs paired with luxurious construction. Her shoes are made at a family friend’s factory in Brazil, where Marina is originally from. Since launching two years ago, the brand has sold shoes around the world, online, and in department stores such as Bloomingdale’s and Nordstrom. It has also collaborated with brands such as Oscar de la Renta and Barbie. Prior to starting Larroudé, Marina worked at Vogue Brasil, and after years as a market director across the Condé Nast family, she eventually became the vice president of fashion direction at Barneys New York. In this episode, Marina tells us stories of how she navigated the professional world of fashion, the lucky breaks she got, and how she actually created so much of her luck by putting in the work.

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Transcript

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0:00.0

Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Up Where, and

0:11.4

this is Second Life, a podcast spotlighting women who have truly inspiring careers.

0:18.9

We're talking about their work journeys, what they've learned from the process of setting

0:23.0

aside their doubts or fears, and what happens when they embark on their Second Life.

0:29.5

Today on the show, I'm speaking with Marina LaRoday, the co-founder and chief customer officer

0:35.9

of LaRoday, a shoewear brand that has the most incredible, thoughtful, fun, optimistic,

0:43.7

interesting designs paired with quality construction and available at an affordable price point.

0:51.8

Since launching two years ago, the brand has sold shoes around the world, online, and

0:56.8

department stores like Nordstrom. LaRoday has also partnered with collaborators as well,

1:02.6

like Oscar De LaRenta and Barbie.

1:05.6

Before starting LaRoday, Marina began her career at Vogue Brazil, a job she describes in

1:11.1

this episode as a little more homegrown than you might think.

1:15.1

After years as a market director across the Condon S family, she eventually became the

1:19.8

vice president of Fashion Direction at Barney's New York.

1:23.8

In this episode, Marina tells us stories of finding jobs in fashion, the lucky break she

1:28.6

got, and how she actually created so much of this luck by putting in the work.

1:34.0

Now, on Second Life, it's Marina LaRoday.

1:38.6

Alright, you ready to do this?

1:42.2

Yes.

1:43.2

Okay, good.

1:44.2

So, on this podcast, we like to start at the beginning.

1:48.5

So I'm hoping that you could tell me a little bit about what you studied in school, and

...

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