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The Playbook With David Meltzer

Marguerite Zabar Mariscal on Capturing Culinary Innovation at Momofuku

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Careers, Entrepreneurship, Business

4.91.9K Ratings

🗓️ 20 July 2023

⏱️ 17 minutes

🧾️ Download transcript

Summary

David Meltzer chats with Marguerite Zabar Mariscal, CEO and Co-Founder of Momofuku, exploring the company's shift into the consumer-packaged goods (CPG) industry. They delve into how Momofuku is leveraging its established brand to reach a wider consumer base with its packaged products. Marguerite discusses how the company differentiates itself from other CPG businesses by educating customers about their products and integrating them into everyday life. She reveals why she has remained at Momofuku, attributing her commitment to the company’s core value of caring. She shares insights on balancing traditional restaurant operations with the scalability of the CPG model and emphasizes the need to create products they can be proud of, echoing, “we’re trying really hard to create products not only that we are extremely proud of but actually serve within our restaurants.” Tune in to learn about Momofuku's evolution and its journey into the world of consumer-packaged goods.

Transcript

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0:00.0

This is the Playbook.

0:02.0

This is Dave Meltzer with Entrepreneurs the Playbook.

0:07.0

And I have a CEO of one of my favorite places.

0:12.0

Margarit Zabar, Mariscal.

0:15.0

Welcome.

0:16.0

She's the CEO of Mama Foucault.

0:18.0

Welcome to the Playbook.

0:20.0

I'm happy to be here.

0:22.0

Great to have you here as well.

0:24.0

Now, you know, restaurants and CPG are highly competitive.

0:29.0

And scarce industry.

0:30.0

I thought sports agency was tough.

0:32.0

And then I started to see what you guys do over there.

0:35.0

Mama Foucault and you do it so well.

0:38.0

Right now, there's kind of a surge in restaurants getting into the CPG space.

0:44.0

And we've seen it, especially with the leading restaurants in New York for whatever reason.

0:50.0

Why have you guys decided to get into that space?

0:55.0

Totally.

0:56.0

So we actually made this decision back in 2019.

1:01.0

We really want to diversify the business outside of just brick and mortar restaurants.

1:05.0

As you mentioned, brick and mortar restaurants is not an easy business.

1:08.0

The margins are quite small.

...

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