Margin Madness | Ep 218
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 3 July 2020
⏱️ 15 minutes
🧾️ Download transcript
Summary
Protect your profit! Today, Alex (@AlexHormozi) talks about a mistake that business owners constantly make when it comes to the pricing of their products or services, why it’s more important to learn the skill in sales, and how to strategically negotiate for discounts.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:00) - Alex shares story about co-worker's costly discount mistake
(4:04) - Improve sales skills, avoid fixed mindset and price changes
(6:16) - Know business costs, don't negotiate with "terrorists", protect margins
(7:38) - Learn to sell better, provide payment plan, protect margins
(11:20) - Alex shares secret to negotiating prices and discounts
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Transcript
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| 0:00.0 | Real quick, you guys already know that I don't run any ads on this and I don't sell anything. |
| 0:04.6 | The only ask that I can ever have are you guys that you help me spread the words. |
| 0:07.8 | We can not more entrepreneurs, make more money, feed their families, |
| 0:10.9 | make better products, and have better experiences for their employees and customers. |
| 0:14.9 | The only way we do that is if you can rate and review and share this podcast. |
| 0:19.4 | The single thing that I have to do is leave review, |
| 0:21.9 | take you 10 seconds or one type of the thumb, |
| 0:23.9 | it would mean the absolute world to me, and more importantly, |
| 0:26.0 | it may change the world of someone else. |
| 0:28.4 | When people have a cost of goods, when they are selling smoothies, |
| 0:32.3 | they are selling products, right? |
| 0:33.9 | They usually tend to be more aware of their margins. |
| 0:36.8 | In service, we just exist as though time is free, right? |
| 0:41.4 | Our time, our employees time is all free. |
| 0:44.8 | Welcome to the Jim Secrets Podcast where we talk about how to get more customers, |
| 0:47.7 | how to make more per customer and how to keep them longer, |
| 0:50.2 | and the many failures and lessons that we have learned along the way. |
| 0:53.6 | I hope you enjoy and subscribe. |
| 0:56.3 | Good morning, everyone. |
| 0:57.3 | Happy Saturday. |
| 0:58.5 | I'm going to get some light going on here for a little while. |
| 1:01.2 | Watching you. |
... |
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