Marfa Stance - Why Modular Clothing Makes So Much Sense

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 23 December 2020

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this second part of this Feature, Georgia Dant, Founder & CEO of Marfa Stance, shares what she considers the brand's DNA.

She discusses why she likes to add a sense of playfulness to her designs. She also considers how people use her products, such as the ergonomics of clothing. Functional yet fun is her goal.

In Part 2, Georgia discusses The Hero products, Her design process, Why she uses an architectural approach to design, Why she likes modular clothing, Why she frequently Zooms with customers, The Success of the Build Your Own Page, and why it is part of the DNA of the brand, and much more.

Join us while Ramon Vela interviews Georgia for The Story of a Brand, and listen to her share the inside story.

For more on Marfa Stance, visit: https://www.marfastance.com/

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This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

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This episode is also brought to you by CartText - https://carttext.com/

This episode is also brought to you by Klaviyo - https://www.klaviyo.com/

Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:08.2	This is not your average entrepreneur or e-commerce podcast.
0:11.8	And he's not your average host.
0:14.4	This is the story of a brand with your host, Ramon Vela.
0:21.4	I had a lot of people say to me, don't do it.
0:24.1	Like, it's going to be too difficult.
0:25.6	Like, you know, just there's too many fashion brands in the world.
0:29.1	You know, don't even go there.
0:30.8	You know, just, you know, be creative.
0:33.5	Try and find another outlet for your creativity.
0:36.9	Or just work for someone else.
0:39.7	But, you know, when you really have a desire to do something,
0:43.0	you kind of, you know, you don't want to listen to everyone.
0:45.8	So, you know, luckily, luckily I didn't.
0:48.6	And I think you just have to be prepared there that it is going to be really, really difficult. It's not easy.
0:55.3	And you have to be very open-minded. You have to be very flexible. You have to be very resourceful,
1:03.9	actually, because, you know, things, wonderful things happen every day. But at the same time,
1:09.7	there's really, you know, disasters happening
1:13.3	at the same time. So you have to really be able to be resourceful and very industrious because,
1:18.8	you know, I mean, if you're lucky enough to have to start a business with a lot of funding
1:23.9	or, you know, have unlimited reserves of your own, then, you know, that's different. But if you don't and you're doing it on a budget, it's, you know, have unlimited reserves of your own, then, then, you know, that's different.
1:28.3	But if you don't and you're doing it on a budget, it's you have to, you have to really think
	...

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