Marco Ice Cream - Chef-Approved Flavors!

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 8 October 2020

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Note: The audio quality is spotty but the wisdom is real

In the second part of this Feature, Luke Christianson and Avery Henderson, Co-Founders at Marco Ice Cream, continue sharing the story of their unique disruptive ice cream brand. They remind us that there are the "Thursday-Night" sweat pants ice cream and then there's the "Friday-Night" dinner party ice cream, which includes Marco Ice Cream, that you want to share with your friends as part of a four-course meal. More than anything, both co-founders want to introduce you to spices and flavors that are different than anything you would have imagined in ice cream but are chef-approved. Here's the rest of the story.

In part two, Luke and Avery discuss: How they use "Marco" as a character to help tell their story; Why they belive their opportunities for collaboration are unlimited; How Anthony Bourdain inspired them to seek out flavors from foreign lands; The different ways customers are eating Marco Ice Cream; What Flavors are the Founder's favorites; Why their spicy flavors work so well; And so much more.

Join us while Ramon Vela interviews Luke and Avery in Part 2 of this episode and listen to them share the inside story of a brand.

For more on Marco Ice Cream visit: https://www.marcoicecream.com/

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Retention Science - RetentionScience.com/sob

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	We knew we needed to have a chocolate.
0:22.8	Like, everyone loves chocolate ice cream.
0:24.2	Chocolate's a big component of ice cream.
0:26.6	And so we were playing with different ways
0:28.2	we could incorporate the ideas
0:29.8	we talked about into ice cream.
0:32.6	And we decided on the concept
0:36.6	of the one that played the best was this Mexican hot chocolate type flavor.
0:40.3	And so what we've done is initially we created a really a standalone chocolate ice cream that is extremely rich and delicious in and of itself.
0:48.3	So we've got really high quality, you know, milk chocolate chips, we melt into it on the ice cream.
0:53.3	And then we also layer in some, also really high quality, you know, milk chocolate chips. We melt into the ice cream. And then we also layer in some,
0:55.3	also really high quality, dark chocolate cocoa powder. So that in and of itself into the ice cream
1:01.6	without anything else we add in. It's extremely rich. It's got a lot of depth for the cocoa.
1:06.6	And then to bring into this, you know, Mexican hot chocolate themed flavor, we added in, you know, some vanilla extract, but then ancho chilies, which give it the kind of this sweet chili flavor.
1:18.6	You know, ancho chilis, people say, is kind of a chocolatey flavor in and of itself.
1:22.6	Then we added in some cinnamon to give that flavor some complexity and some depth and also
1:28.0	cinnamon in the other itself is delicious.
1:30.0	And then last we finish on with some chili jar bowl powder which gives it some spice
1:34.8	at the end of it.
1:35.6	So you start out and you get this whole kind of wave of different flavor.
	...

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