Hawaiian Airlines has officially begun rolling out Wi-Fi to passengers,

marking the first time it's ever offered the service.

Almost two years in the making, the company is working with SpaceX to do it.

It's not meant to replace the authentic Hawaiian

hospitality that really is our hallmark, but really to give people another reason

to come and fly Hawaiian Airlines.

We think it will ultimately lead to an increase in demand.

And that's going to accrue to our bottom line.

And we're excited about that.

But it really for us is about looking for ways

to enhance the experience for people who are traveling

and acknowledging that expectations have changed.

We all want to be connected all of the time and this is an opportunity to do that in a very high quality

way.

The first Airbus A321 is taking to the skies today

equipped with Starlink service that is free to passengers on board. Hawaiian

Airlines CEO and President Peter Ingram says over the coming months more of the fleet will

tout the offering. Chad Gibbs, SpaceX's VP of Starlink business operations,

adds that Hawaiian is the first major commercial US airline to adopt Starlink for in-flight connectivity.

Historically the amount of bandwidth available to the plane has been an incredibly

scarce resource so a little bit of the game is making it a bit painful so fewer people use it.

And so at least those people can have something.

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