Malomo - Improving the Post-Purchase Experience

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 10 July 2020

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In part two of this Feature, Yaw Aning, Co-Founder & CEO of Malomo, goes into detail about the ways in which Malomo improves the post-purchase experience. Malomo is very data-centric. It is able to track over 150 data points on every purchase. This affords companies the opportunity to provide specific, segmented content to consumers in tracking e-mails. Yaw talks about how this has helped many brands see a 2% repeat purchase rate. Yaw also gives an interesting view of the profound effect COVID-19 has had on e-commerce. Finally, Yaw gives his best advice to entrepreneurs.

In part two, Yaw explains What sets his company apart from all other brands, How his love of numbers and data has helped give Malomo an edge over competitors, Why many of his customers see a quick payback of their subscriptions in the first month of service, What’s the next step for Malomo- integrating with SMS services, offering segmented suggestions for content based on unique data points, How COVID-19 has had a massive effect on the e-commerce market; seeing astronomical numbers that dwarf Black Friday, and how his brand can help solve these issues, What is his best advice for aspiring and up-and-coming entrepreneurs, and more.

Join us while Ramon Vela interviews Yaw in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Malomo visit: https://gomalomo.com/cf

MarketerHire - https://marketerhire.com/ (code: SOB)
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	If we look at, you know, what are the things that make us unique in the market?
0:25.9	There's five major things that I point to.
0:30.4	The first is that we're very data-centric.
0:34.7	So anytime a brand leverages our platform, we give them a wealth of data around how everything
0:42.6	is performing.
0:44.3	So we've got a ton of really deep analytics so they could see exactly what content is actually
0:50.3	working on their tracking page and in their emails to make decisions about what
0:55.5	content they should switch out and and sub in for others.
1:00.7	We tie in all of this all of this interaction back to revenue so you can tell how much revenue
1:06.9	each specific email is driving and each and in your tracking page.
1:11.6	So you can you can make those connections directly, right?
1:14.6	If we're delivering a bad shipping experience, does that lower the propensity on that customers,
1:21.6	the lower their propensity to buy for that specific customer?
1:26.6	And so tracking all that data and tying it all back
1:29.3	to revenue outcomes is a really big differentiated for us.
1:37.1	Every day, a different brand tells me that they need to hire a market or ASAP, but they can't
1:43.0	find someone they trust. That's why I refer them to
1:46.4	marketer hire. If you're looking for a marketer who specializes in direct-to-consumer
1:51.4	and e-commerce work, such as Facebook or Google Ad Specialist, Growth Marketer, Social Media
1:56.9	Maven, or an expert in another marketing role, give marketer hire a try. They have extensive
	...

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