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FranklinCovey On Leadership with Scott Miller

Malcolm Gladwell: Revenge of the Tipping Point

FranklinCovey On Leadership with Scott Miller

FranklinCovey

Business, Management

4.9851 Ratings

🗓️ 1 October 2024

⏱️ 38 minutes

🧾️ Download transcript

Summary

Malcolm Gladwell returns to On Leadership to discuss his journey as a multiple New York Times bestselling author, noting that it took years of hard work and constant engagement with readers before his first major book, The Tipping Point, became a huge success. He emphasizes that there is no such thing as "overnight success" - it requires patience, perseverance, and continually connecting with your audience where they’re at. Malcolm also shares insights from his new book Revenge of the Tipping Point, including the importance of understanding "superspreaders,” a small percentage of people who are responsible for the vast majority of the spread of ideas, behaviors, and even infectious diseases. This has important implications for how leaders and organizations approach driving change. The 80/20 Activity Analyzer: 80% of your results will come from 20% of your activities—are you focusing on the right ones?

Transcript

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0:00.0

Hello and welcome back to another episode of Franklin Covey's twice weekly

0:14.7

podcast on leadership with Scott Miller that's me I am your host each week

0:19.5

twice a week on Tuesdays and Fridays now for six years 450 episodes taped about 400

0:26.8

aired where twice weekly we have conversations with interesting people

0:31.1

people who are interested in leadership, culture, productivity,

0:36.8

why we do what we do.

0:38.6

Sometimes they are solopreneers or entrepreneurs, sometimes they are CEOs or founders or artists or creatives, academics,

0:45.9

researchers, occasionally at someone who you may not recognize or even know their name,

0:51.3

but through some unfortunate tragedy or sometimes

0:54.9

fortunate tragedy that changed their life and they lived and some of the courage

1:00.2

to tell about it and share it and teach through it.

1:04.1

We hope this podcast every week makes you a more effective leader.

1:08.4

Of course, Stephen Covey was our co-founder, the author of the seminal book The Seven Habits of Highly Effective People.

1:14.2

And I think, although he passed 10 years ago, I think he'd be very proud of our abundance

1:19.2

and shining what is Franklin Covey's spotlight onto people that have invested their time and talent into

1:25.6

writing and reading and creating to make you a better leader. Franklin Covey, of course,

1:30.3

the most trusted leadership firm in the world is a big fan collectively

1:35.0

of today's guest.

1:36.0

He's been on before once and is back now to talk about his most recent research.

1:41.1

You know Malcolm Gladwell as the prolific writer, researcher, really thoughtful

1:46.4

opiner of things that impact our lives. His eight books have sold shy of 30 million copies.

1:54.2

You probably know him best for his book, The Tipping Point.

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