80% of it or 90% of it is execution. Everyone has a great idea, but if you can't really ground it

in terms of an execution, it goes nowhere. That's Jerry Chu, and he runs a small independent agency

that's geared towards social good. And he happened to be one of my earliest clients when I was

still living at home in my parents' basement. If you're good at what you do, people are going to talk about it.

We talk about how to get clients by strategically planning cold calls

and why being proactive is the most important skill you can develop today.

If you want to learn something, you've got to do the extra homework

to figure out what it is to be proactive.

This is the ground up show.

So tell me a little bit about some of the work that you've been doing lately, like the past year or so.

So the past year has been an evolution of the last seven years of developing my startup.

Um, because of the market has changed. What I do now is a creative development for companies and brands that have some sort of social good for individuals who need

assistance, whether it's, you know, it's a give-back process. Working for an agency in a past,

it's always about developing brands for for-profit companies. But have I, you know, now that I've

started on my own, I have more leisure time to think about things

that can actually make an impact on people, whether it's empowering them, whether it's giving

back in a funding donation kind of way, or even teaching the new young minds what they can do

with their lives. Yeah, I think that could certainly be difficult working in the agency world where generally

it's not about the greater good and it's more about the bottom line and these companies

all they really care about are profits and clicks and views.

So that's nice.

What are some of the projects and the organizations that you've

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