Making Your Creative Agency Attractive for Acquisition

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 3 August 2024

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore the current market for buying and selling businesses, the importance of monthly recurring revenue (MRR) and contracts, the value of having a business that can operate without the owner, and the role of brokers in the acquisition process. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (00:27) Understanding the Inbound Interest to Buy a Company (01:52) Making a Company More Appealing for Potential Buyers (03:17) The Importance of Monthly Recurring Revenue (MRR) and Contracts (04:40) Building a Business that Can Operate Without the Owner (06:08) Navigating the Role of Brokers in the Acquisition Process Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	All right, so we have a little treat for you.
0:01.4	So this is a coaching call from the Agency Owners Association.
0:06.0	This is a group that Neil and I have for agency owners to help you grow faster.
0:10.1	So if you're the agency space, you a services business this is applicable to you.
0:14.0	It's a little preview of a call.
0:15.0	It's probably 10-15 minutes or so and you get a sense for what it looks like to be in the group.
0:19.0	If you want to learn more about the group, you can go to marketing school.
0:22.0	I.O. slash agency. Again can go to marketing school that I.O slash agency again
0:23.7	it's marketing school the I. Oh, slash agency hope you enjoy the episode. One of my
0:28.3	questions was I just go ahead and do it. I'm getting so much inbound these days
0:32.1	I'm trying to acquire my company and I don't
0:34.3	understand why and I don't know if you saw the notes but I just wanted to
0:39.0	someone explain to me why I'm getting so much inbound to try to buy my company I don't have automation in my company. You know, I don't have
0:45.8	like recurring revenue stuff that a lot of you guys have. Because I have a brand strategy agency,
0:51.6	media buying. I do a lot of custom development for really large companies so it's not you know it's not set up for you know
0:58.8	rolling things I have contracts but not like I feel like like you all have a lot of just invisible money that when you're sleeping,
1:06.6	like people are signing up for things.
1:08.0	That's just not how my company operates.
1:10.0	So anyway, I just, question was what my question really is why why would anybody want to acquire a company that doesn't have the things I just mentioned, the money why you sleep.
1:23.2	And two, if I was ready to sell my company, what would be, what would be, what would be, what
1:29.1	ideas could you share that would say, you know what, these are the types of things you should do to make
1:33.0	your company more appealing for someone to want to buy and I say that I may
	...

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