meta_pixel
Tapesearch Logo
Log in
Marketing School - Digital Marketing and Online Marketing Tips

MrBeast's mega influencer video lessons, Paramount ads manager brings TV and AI-powered creative to smaller businesses, and Top CMO concerns for the rest of 2024

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 2 August 2024

⏱️ 17 minutes

🧾️ Download transcript

Summary

In episode #2791, we discuss the importance of virality in building a personal brand, the challenges of tracking ROI in marketing, the upcoming presidential election and its effect on ad inventory, the rise of GOP1 drugs and its potential impact on the beauty industry, and the shifts in DE&I initiatives in marketing. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) MrBeast's mega influencer video lessons (06:20) Paramount ads manager brings TV and AI-powered creative to smaller businesses (08:17) Top CMO concerns for the rest of 2024 (15:59) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

Click on a timestamp to play from that location

0:00.0

I don't know if your kids follow influencers yet but did you see the Mr Beast

0:03.1

mega influencer video this past Saturday?

0:05.1

Dude, I had a three-year-old and a five-year-old.

0:07.8

Do you think they're on social media?

0:09.8

I don't know.

0:10.8

I don't know.

0:11.8

I don't know. I don't know. I don't know I don't know Neil gives his kids everything so I don't know what not devices

0:15.4

the devices like really screw you up so mr beast did a video and this I'm going to send so the only person I subscribe to I do a pay subscription

0:26.8

to X2 is actually Mr Beast because I like it when he shares his numbers so I pay 20 bucks a month

0:32.2

for this guys so this is Mr Beast over here. It says

0:35.7

50 youtubers fight for a million dollars or maybe it was a hundred youtubers or so. But

0:41.4

you can see in the first, so those things that can't see on the screen it says this is the first one

0:47.2

day this is basically the first two days then this is looking at his most he's

0:51.2

like top 10 videos on YouTube, right?

0:53.6

And usually when you have a one out of 10

0:55.3

over a certain period of time,

0:56.7

that's the big winner.

0:57.6

And this, his one out of 10, his most recent video

1:00.6

in the first two days, 97 million views. the second one had 73 million views and then it fell down to 67 and then 64 right so if we do the math on that one that's about a 33% increase just by getting all these influencers and I'm actually keen to know how many views that video has now so Mr Beast 100

1:22.0

YouTubers fight.

1:23.4

Let's see what we get there.

1:25.0

So, okay, here we go.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.