Did you hear about the MIT neurosurgeon who is now unemployed?

No.

Okay, so this guy, he wrote, he actually wrote something that I shared, but I'm just

gonna share it more on the marketing side to begin.

So this guy over here, so Kevin Espritu shared this this is a

beautiful video example of authentic era the authentic era of YouTube we are in right

now the creator didn't try to make it that way, which is why it's working.

It breaks nearly all the classic rules of YouTube except the most important one making make

something people want to watch. So I was an MIT educated neurosurgeon now I'm unemployed. So a 48 minute video. You can see he's recording this in the mountains. I think he's just walking. I haven't actually seen the video. I actually saw what he wrote instead. But this video posted six days ago 5.5 million views that is

insane right I think I do want to give a little context this guy and then I think we

can look at the YouTube for a moment but said, look, as a neurosurgeon, no matter what I did, if I

operated on someone, I found the same things over and over.

It's basically that people that had a, I actually, I think I have the image saved real quick let me pull it up over here

So I think it's this one

Okay here we go so okay over the nine to ten years that I was a neurosurgeon, I started

to realize that my surgeries were not addressing what was causing people's health problems

in their spine. I could do a perfect surgery and some people would get better, some would stay the same, and some would get worse.

Some people would even get better before I could operate on them.

I started asking patients about everything in their lives, their job, diet, habits, social life, stress levels, and sleep patterns.

What I found was that patients who did certain things would get better and patients who

wouldn't do these things got worse.

Okay, here you go, Neil.

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