Making Money is a Game (Here's the Cheat Code) | Ep 921

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 10 July 2025

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Huge Announcement 👉 My next book is here: $100M Money Models

I’m releasing it live at a virtual book launch event in 6 weeks, on Sat Aug 16.

What you need to know:

A good money model gets you more customers, to spend more money, in less time, over and over again

Businesses that have good money models beat businesses that don't - in every industry

If you don’t have one, the business will fail on a long enough time horizon

If you do, it gives you the one thing that keeps a business going: cash flow

*What you’ll get for registering*→Access to 4 amazing free bonuses should you upgrade to VIP for the event (by just pre-ordering a copy of the book). The 4th bonus is absurd.

*What you don’t know that’s going to happen at the live launch*→A lot. And you will like it. Expect fireworks.

See you there.

PS - Every person who shows up live gets a secret project I’ve been working on for 2+ years. It's better than an NFT and less than a bitcoin. It is not a “free bonus” it is a paid product. But you will only get one - if you are there live.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? ⁠Click here.⁠

Follow Alex Hormozi’s Socials:

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Transcript

Click on a timestamp to play from that location

0:00.0	What's going on everyone? Welcome to the first money model installment podcast. I'm going to be
0:04.5	talking about some of the contents in the book, kind of a conceptual hierarchy. The stuff that's in
0:07.7	the book that hopefully can make you the dollars. I've put so much of my soul into this book and to this
0:12.6	live launch event Saturday, 9 a.m. Pacific, 12 p.m. Eastern is when the launch event occurs.
0:17.6	You can go to register.acu.com and let's get in the pod.
0:23.8	Business is hard, but you can make it easy or if you have the right cheat codes.
0:29.0	And that's what I'm going to talk about in this video. So it's something called a money model.
0:32.6	And they are responsible for the vast majority of my material success. And I'm finally
0:36.6	revealing what they are in my new book,
0:38.5	$100,000 money models, and I'm launching it live August 16th. So in this video, I'm going to show you,
0:43.2	number one, what is the money model? Number two, why it's important. Number three, how I'll get
0:47.1	more customers to spend more money with you and less time over and over again. And number four,
0:51.7	common questions that I'm going to get about the book that I'm almost positive that you might have to. You might be a little skeptical. That sounds like a pretty
0:56.8	big promise. So let me tell you a little bit more about the book overall. So what is a money model?
1:00.9	So money model is a series of offers deliberately structured generate the most upfront cash and get the highest lifetime value, which you generate by getting people
1:12.0	to buy again and again and again. And we purposely also accelerate this cash flow so that we can get
1:16.8	them to buy in less time. And by doing that, we can outspend our competition and future-proof the
1:21.5	business. Because the one thing that I can absolutely guarantee that will not change in the
1:25.2	history of mankind is that the cost of advertising
1:28.0	will only go one way, which is up. And so how is it that some businesses can be 100 plus years
1:33.4	old and other businesses struggle in their first year, despite the ones that are brand new,
1:38.1	starting in this digital age, whereas these ancient businesses are still able to outcompete.
	...

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