I'm going to show you not just the theory, but the tactics of how I'm setting up the affiliate

structure for my $100 million money models launch so that you can take every single tactic

because you're going to understand how in-depth it really is if you want to use this as your

advertising strategy for your business or whatever it is you sell.

So first things first, what the hell is an affiliate?

So we're opening up our fun leads book.

And an affiliate is a lead getter. Somebody gets you leads. Are they an independent business that tells

their audience to buy your stuff? Affiliates seem like referrals on the outside, but are much

different under the hood. First, they own businesses and do their own advertising. Second,

they read offer your stuff to their engaged leads in exchange for money, free stuff, or both.

So just like any business should always start with the offer, which is, what are you going to sell?

What are you going to give away?

Affiliates is the same thing.

They're a new customer that you have to think about.

What's the offer I'm going to make the affiliate?

Again, it's money, free stuff or both.

Now, you can use whatever one you want. You can do combinations for my $100 million

leads and $100,000 money models launch. I'm using free stuff. Number one reason for that is

because paperwork wise, it's an absolutely pain in the ass to pay a gazillion people with 1099s,

and it's a nightmare. But beyond that, I can also still provide value that probably be better

than maybe just some sort of kickback. And that's the thing is that sometimes the non-monetary value can be significantly higher than just trying to pay someone 10%

back or something like that. And especially if you have something like a book, which is not super

...