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Business Movers

Making Macy's | Marching On | 4

Business Movers

Wondery

History, Business, Entrepreneurship

4.81.5K Ratings

🗓️ 14 December 2023

⏱️ 40 minutes

🧾️ Download transcript

Summary

The end of World War One brings new challenges and opportunities for the Straus brothers and the Macy’s department store. In the exciting era of the Roaring Twenties, the brothers eye expansion beyond Manhattan and begin a holiday tradition which will become a national institution.

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Transcript

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0:00.0

Hey Prime members, you can listen to BusinessMovers ad free on Amazon Music.

0:05.0

Download the app today. It's the morning of November 11th, 1918 at a U.S. Army checkpoint in Northeast

0:28.9

France. Two American soldiers, a corporal and a private, are meant to be keeping watch by the side of a country road.

0:35.6

But the private sits on a crate instead, reading a magazine with his gun resting by his side,

0:41.3

while the older corporal checks his watch over and over.

0:45.6

The Great War has killed 14 million people over the last four years, but at last it's coming

0:51.6

to an end.

0:53.0

At dawn this morning the Germans signed an armistice agreement.

0:56.7

They're surrendering and the guns on the Western Front are due to fall silent at 11 a.m.

1:02.2

But until then the fighting goes on and men will keep dying.

1:06.0

The corporal has no intention of being one of them.

1:09.1

He turns to the private.

1:10.1

All right, come on, put that away and concentrate.

1:13.4

The other soldier puts down his magazine.

1:15.4

Sorry, sir, I just don't know what else to do.

1:18.2

What are you reading anyway?

1:19.2

Sparks?

1:20.2

What is that?

1:21.2

My mom sent it to me.

1:22.2

It's the Macy's staff magazine. You know, the department

1:24.3

store? I used to work there before all this. Well, put it away. The two soldiers peered

1:30.0

down the still road. The corporal checks the time again. Private leans over. How much longer?

...

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