From KCRW in Santa Monica, I'm Claude Brodessa Rackner, and this is The Business.

So you still want to do the show business, and you think that you got what it takes.

I mean, you really got a rap and be all at, but prepare yourself for the breaks. Check it out.

This week on The Business, after a lifetime as a character actor, Bill Nye finally got his breakout role as the squid-faced Davy Jones

in the Pirates of the Caribbean sequels.

We'll talk to the biggest star you wouldn't recognize.

Then, so your lead actor has a drinking problem?

An appendix the size of a cheese dainiff?

Fear not. Cast insurance is here.

But first, it's the Hollywood News Caravan.

Don't go anywhere.

It's the business from NPR.

We start with some good news for TV executives,

who view the web as an evil siren which leads formerly couch-loving idiot boxers away from their

favorite shows. It turns out that U.S. television networks draw a younger, wealthier, and better-educated

audience when they run their shows over the internet, according to a new study released by

Nielsen and Scarborough Research. The timing couldn't be better, as hit shows like Gray's

Anatomy and Heroes become available for viewing through your computer.

Networks had been fretting that allowing consumers to view those golden geese over the web would kill off the number of people watching them on TV.

To the contrary, it's expanding total viewership, attracting people who otherwise would never have watched.

Like, people with lives. In international TV news,

the Dutch company Two-Way Traffic has secured the rights to develop a Mandarin version of

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