From KCRW in Santa Monica, I'm Claude Brodecester Ackner, and this is The Business.

So you still want to do the show business, and you think that you got what it takes.

I mean, you really got a rap and be all at, but prepare yourself for the breaks. Check it out.

This week on The Business, the studios have stopped seeing Christians as a recalcitrant religious group

and started marketing to them as a target audience.

We'll talk to the man who helps preach Hollywood's holy word.

But first, it's the Hollywood News Caravan.

Stick around. It's the business from NPR. Last week, as anyone on earth could tell you, all Mel broke loose.

Arrested for drunk driving, Mel Gibson confirmed in the minds of Jews everywhere what they'd long suspected.

He's not particularly fond of them.

This is a show about show business, so we'll ignore the salacious and incendiary and relegate our commentary to Mel's

effect on show business, and what the scandal reveals about the industry. In short, the meltdown,

as Slate.com dubbed it, shows that Hollywood's propensity for equivocation has not changed in the face of racism.

Hollywood is a business, and one where people routinely won't confirm it 75 and sunny out.

So it's not surprising that most of Hollywood studio chiefs and agents avoided taking a public stand on Melgate.

True, Ari Emanuel, the brash agent who's the inspiration for Ari Gold on HBO's entourage did call for a boycott of Gibson.

But his agency's publicist quickly noted that Emmanuel was speaking for himself on his blog, Not Endeavor or its many clients.

And ABC did yank the plug on Gibson's planned miniseries about a Dutch Jew saved from the Nazis by her non-Jewish boyfriend.

As LA Times Patrick Goldstein said in a column whose title said it all,

the shame is that so few say shame.

Quote, Sony Pictures chairwoman Amy Pascal was the only studio chief to go on the record with her outrage over Gibson's slurs.

Continued Goldstein, actually, it would be a stretch to say that Pascal was outraged.

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