Welcome to Entrepreneurs to Playbook. I'm David Meltzer. And I'm here with Michael

Geordy. He is the CEO and founder of Verify Faces. It's a space that's filled with

competitors in those places because they don't have the technology in the ease of use

in order to facilitate, to make it easy to identify people and who they are in their backgrounds.

Michael, welcome to the Playbook.

Thank you very much, David. Pleasure to be here.

Well, let's talk about the issues concerning faces.

There's a lot of different people with a lot of different products

and a lot of different technologies to use facial recognition.

You are using verified faces specifically in a different way to help people identify problems before they happen and also to alert people of those problems.

Yes, certainly.

Well, first, in facial recognition, just about everybody uses AI.

Now, the AI is very good, but it's also very expensive to run because of its data requirement.

And in doing so, that really restricts the market. So you predominantly only

see facial recognition now at airports, you know, high-end businesses like casinos and government

applications. But in our line of business, we started this journey. We actually run a refuge. And there's a lot of vulnerable people in there.

So to bring facial recognition down to a price where it could actually start to help people

that are domestic violence or are targeted by dealers, we had to develop a system that could be

affordable, easily deployed and easily managed.

So we pivoted early and we moved away from AI and we moved to facial geometry.

So we actually turned the face into a mathematical equation, which turns out to be equally

if not as accurate, but it's easily deployed and it's 80 to 90% less in costs.

...