Every founder enters the arena with ambition.

And that happy win ambition, the intelligence to get there, the desire and willingness

to work harder than most, the 2% above the drifters that live their lives like tubes,

food in and food out.

And yet so many of us find ourselves stuck.

We feel overwhelmed.

We procrastinate and we are constantly rebuilding.

The obstacle isn't that we're not capable.

We don't have the skills, we don't have the knowledge,

or we don't have the desire.

The issue in paying detraction is that nobody ever taught us the fundamentals

of operational leadership. So we confuse the motion with the momentum.

We get so busy working, we forget to make money. We confuse the creativity with execution.

There's a million great ideas out there, but taking it to market is necessary.

And we confuse our effort with results. The truth is simple. Our pain is not here to punish us.

Our struggles are not here to punish us. The mistakes, setbacks,

and failures are not here to punish us. It's here to teach us every breakdown in our business

from churn to misalignment to missed opportunity is feedback that will point us towards the divine direction

and the systems, the behaviors, and the devotion, the discipline, attention, and intention that

we must install next. When we learn to interpret that feedback, those lessons, mistakes, subbacks, and failures

correctly, when we stop responding to the reaction to the uncertainty and fear of the evidence

or the evidence contrary to where we want to be emotionally, we can start to build strategically,

...