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The Business of Fashion Podcast

Makeup Artist Isamaya Ffrench on How to Define Beauty | Inside Fashion

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6770 Ratings

🗓️ 21 June 2019

⏱️ 60 minutes

🧾️ Download transcript

Summary

The makeup artist behind Rihanna's thin-eyebrowed British Vogue cover speaks to Tim Blanks about the curation of identity through makeup, and the rapidly changing face of beauty.

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Transcript

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0:00.0

After beauty kind of having this notion of acceptance, what's really interesting now is it's almost like there's a notion of rejection in beauty now, rejecting orthodoxy.

0:13.0

Freedom to express yourself has definitely changed in that you are scrutinized now because we work in the public eye. My biggest challenge

0:22.4

is working out where I sit now in being a professional makeup artist. What power or authority

0:28.7

do I have? Because actually, it's the generation, Generation Z or the Instagrammers that hold

0:33.6

so much more creative authority in a way than I do.

0:42.1

Hi, this is Imran Ahmed founder and CEO of the Business of Fashion.

0:45.0

Welcome to Inside Fashion on the Bof podcast. This week, our editor at large sits down with the groundbreaking makeup artist Isamaya French,

0:50.9

known for her artistic and highly creative approach to makeup artistry.

0:55.4

Isamaya is Days Beauty's creative director and has also joined Christian Lubutan as the company's

1:00.9

new global makeup ambassador. This week, she sits down with Tim to talk about what it means

1:05.8

to be a makeup artist today in the age of Instagram with public scrutiny and ongoing changes and notions of what

1:12.7

beauty really is.

1:14.1

So here's Tim Blanks and Isamaya French inside fashion.

1:20.3

Hi, Isamaya.

1:21.7

Hi.

1:23.0

I would like to start with, by asking you about something which really brought home in the last little while,

1:33.3

the power of makeup, I think, the power of makeup to make you stop and look at something with new eyes.

1:42.3

And that thing is Rihanna's eyebrows. Oh, Rihanna's always

1:46.9

starting with Rihanna's eyebrows. Great, good start. Tell me about Rihanna's eyebrows. And I'm

1:53.2

mean by that, I mean the scummy, I mean the skinny sort of Jean Harlowy eyebrows you did for Vogue's cover.

1:59.4

Well, that was, that's a real pleasure to block out her eyebrows and do that look.

2:08.1

I worked with Edward Ennifle and Nick Knight on that shoot.

...

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