For years, Montclair, you know, you co-owned it with private equity investors, but it's almost five years that it's been a public company. How is that?

For a company like Montclair, for a company, the luxury market, the vision, the strategy, the long-term vision is super important.

If you care about the quarter, I mean, it's very, very dangerous.

How did you know that you needed to change?

I started soon to think, you know, we need every month something. Content is very important,

sometimes much more important than a product, you know, because the people they want interaction.

Genius means every month, one idea, one design, one editorial project.

I mean, you must build up your own community.

Hi, this is Imran Ahmed, founder and CEO of the business of fashion.

And welcome to Inside Fashion.

This week, I sit down with Montclair chairman and CEO, Remo Rufini.

Now, the fashion industry has been paying close attention to what Ramos been up to because

he's launched this new model.

An operating model he calls Montclair Genius, where he works with multiple different designers

and then delivers Montclair collections at a monthly cadence. It required him to completely

restructure and reimagine the way Montclair works internally from a supply chain perspective

and externally from a communication perspective. And so far it seems to be working. The market

value of Montclair today is almost 10 billion euros,

and everyone is talking about this genius model,

and some people are copying it too.

I sat down with Remo to get all the details.

So here's Ramo Rafini inside fashion.

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