Make Your Own Culturematic

HBR IdeaCast

Harvard Business Review

Leadership, Entrepreneurship, Communication, Marketing, Business, Business/management, Management, Business/marketing, Business/entrepreneurship, Innovation, Hbr, Strategy, Economics, Finance, Teams, Harvard

4.4 • 1.9K Ratings

🗓️ 31 May 2012

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

Grant McCracken, anthropologist and author of "Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas."

Transcript

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0:00.0	If you work with early career professionals, my colleagues at
0:03.8	HPR have a great new podcast for you. It's called New Here. Think of it like the
0:08.4	Young Professional's Guide to Building a Meaningful Career on your own terms.
0:11.9	Share New Here with the Young Professionals in your life. a meaningful career on your own terms.
0:12.8	Share new here with the young professionals in your life.
0:15.9	Listen for free wherever you got your podcasts.
0:18.6	Just search new here. Welcome to the H-B-Ite idea Cast from Harvard Business Review.
0:33.2	I'm Sarah Green.
0:34.8	Today I'm talking with Grant McCracken, an anthropologist and author of the new book
0:39.0	Culturematic.
0:40.0	He also blogs for HBR.org.
0:42.4	Grant, thanks much for coming on our show. Thanks for HBR.org. Grant, thanks so much for coming on our show.
0:44.2	Thanks for having me, Sarah.
0:45.8	So I'd like to start with your subtitle,
0:47.6	mostly because I just can't resist.
0:49.7	And I'm going to try not to sound like the micro machines man here.
0:53.2	So the subtitle of the book is
0:54.7	How reality TV, John Cheever, A Pie Lab, Julia Child,
0:58.0	Fantasy Football, Burning Man,
0:59.5	The Ford Fiesta Movement, Roode Goldberg NFL Films,
1:02.1	Wirtle, 2.5 Men, a 10,000-year symphony,
1:05.0	and Rolfel-Con memes will help you create
	...

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