The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 19 March 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Russell Brunson Show, I sit down with Taylor Welch, the founder of The Wealthy Consultant. Taylor has built and scaled multiple businesses, and in our conversation, we go deep into some of the unconventional strategies that have fueled his success! Taylor shares what he calls the Revolving Pricing Method, a pricing strategy that breaks away from the typical high-ticket model by combining an upfront onboarding fee with ongoing monthly payments - ensuring profitability while increasing client retention. If you've ever struggled with recurring revenue, this concept will change how you structure your offers. We also discuss why traditional book funnels are broken and how Taylor is leveraging pamphlets… I.E. small, hyper-specific digital products that quickly establish authority, create desire, and seamlessly lead to high-value offers. This "lost marketing strategy" dates back to the 1700’s, and Taylor reveals how he’s using it to drive massive engagement and sales. Lastly, we dive into his YouTube strategy, which has exploded in the past year. Taylor explains how incorporating faith, business, and money into a single content ecosystem has helped him create deeper connections, drive engagement, and dominate the algorithm. We also talk about why controversy and polarization are essential for building an audience that’s not just engaged, but obsessed! Key Highlights: The Revolving Pricing Method: How to make time itself a profit center you Why most book funnels fail and how pamphlets are creating better conversions The psychology of pricing: How small tweaks can significantly impact retention How controversy fuels audience growth (and why avoiding it keeps you invisible) Taylor’s YouTube strategy: How he went from slow growth to 30K+ new subscribers per month This episode is packed with game-changing insights you won’t want to miss. Listen now and take notes! Resources & Links Mentioned in This Episode: Get Taylor’s Revolving Pricing Method pamphlet 👉 wealthyconsultant.com/russell Subscribe to Taylor’s YouTube channel 👉 youtube.com/TaylorAWelch https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hello Blue Skies. Hello moving onwards and upwards. Hello, taking control of your money. Say hello to tax-free investing. Open a Stocks and Shares ICER and act by the 5th of April to get 100 to 3,000 pounds cashback. Cargreaves lands down. Hello Life. Register and add or transfer 10,000 pounds plus.
0:24.0	You may get back less than you invest and tax benefits vary. For terms and conditions,
0:27.5	see hl.com.uk.uk forward slash ISA. This is the Russell Brunson show.
0:35.4	What's up everybody? This is Russell. Welcome back to the podcast. Excited to be hanging out today with one of my newer friends, someone who really fascinates me. In fact, it's interesting. In my high-end, like, Inner Circle Atlas programs, everyone comes back to the meetings, and it's fascinating because they all start sharing information ideas from this guy.
0:54.8	And we had never actually met in person. And everyone's like, yeah, like everyone in my world
1:00.5	of the high end also is in his eye in programs. And there's this weird crossover. And so finally,
1:04.7	like, I don't know, six or seven months ago, I told Eileen, I was like, Eileen, I need to meet Taylor
1:09.1	Welch. I keep hearing about him. You guys talk about him.
1:11.4	Everyone's dropping his ideas and my ideas in the groups.
1:13.8	And so we had a chance to meet virtually for a little bit.
1:17.9	And then at Funnel Hiking Live internationally, I had a chance to come out and speak.
1:20.6	We had a chance to actually hang out. So Taylor, how are you doing today, man? Doing great. That was a
1:31.4	bold move, bro. Giving me 45 minutes when we had never met before. I was like, Russell, it is brave.
1:38.7	I was like, I have to do a good job or else he's not going to be my friend anymore. Yeah, you're never coming back. That was your exactly. No, it's fascinating. After I never kept talking about it. I started going and started,
1:48.9	and it's funny because Eileen told me later, she's like, yeah, Taylor said, like, right now,
1:52.3	you're buying everything he's got. And I'm like, yeah, I'm funnel hacking, everything he's doing.
1:55.2	I understand, like, how your mind works and what your ideas are and stuff like that. And so, uh, it was a very fun rabbit hole to go down and have a chance to meet you and actually talk with you, uh, which is,
2:04.1	which is, uh, you know, obviously made, made a lot of fun. So, uh, I'm excited. So this is so much
2:09.1	fun. Okay. So we got a million different directions we can go and we probably will go. Um, But I want to start, I want to start initially just because a lot of people in my world,
2:19.8	I think a lot of people obviously know who you are, but some may not.
2:21.9	Like, how did you get into this whole world of marketing, consulting, all that kind of stuff?
2:27.3	Yeah, fascinating story.
	...

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