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Masters of Scale

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Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.64.4K Ratings

🗓️ 11 December 2025

⏱️ 43 minutes

🧾️ Download transcript

Summary

With over two billion in annual revenue and nearly 7,000 employees, Gensler has cemented itself as a global icon in architecture and design. Host Jeff Berman talks with co-CEO Elizabeth Brink and global co-chair Andy Cohen about why the company has doubled down on a collaborative leadership model, the ways AI is disrupting their industry, and how they’re designing for the future of work. 

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Transcript

Click on a timestamp to play from that location

0:00.0

AI is supposed to make work easier to manage, but too often it just adds more to manage on top of

0:06.6

the thousands of apps the IT department already juggles. Any business can add AI, but the real

0:12.7

breakthrough is being able to scale and manage it. IBM helps you use AI to change how you do business.

0:19.7

Let's create smarter business, IBM.

0:23.7

If you're focused on scaling your business, you know the complexity kills efficiency,

0:29.1

which is why FreshWorks is here to give you uncomplicated service software.

0:35.1

Freshworks builds intuitive tools that make work easier and deliver real ROI today,

0:40.6

not someday. Their AI doesn't replace your people, it unlocks their potential. If you want to

0:47.6

increase your team's efficiency and uncomplicate your business, try fresh service for IT

0:52.7

and fresh desk for customer support.

0:55.9

Learn more at freshworks.com.

0:59.8

Does it ever feel like you're paying for 20 platforms to do the job of what really should be

1:04.6

just one?

1:05.9

That's not software as a service or SaaS.

1:08.9

It's sad.

1:10.3

Software as a disservice. Replacing your stitch

1:13.4

together tech stack with one platform for all your departments, well, that's Ripling.

1:18.6

Ripling eliminates the bottlenecks and busy work of legacy tools and point solutions by

1:23.0

uniting your global HR, IT, and spend teams on just one platform. And right now, you can get six

1:30.8

months of Rippling free when you sign up at rippling.com slash scale. That's R-I-P-P-L-I-N-G.com

1:39.7

slash scale. Don't get sad. Get Rippling. Terms and conditions apply.

1:47.6

If you come into it with a binary thinking, you're not going to be able to make it work.

...

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