Make me an influencer
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 7 November 2019
⏱️ 19 minutes
🧾️ Download transcript
Summary
How hard is it to make money on Instagram? Ed Butler hears from successful influencer Laura Strange, who makes a living from her Gluten-free food themed profile, and the BBC's Edwin Lane tries to become an influencer himself, with advice from Harry Hugo co-founder of the influencer marketing agency Goat, and Marie Mostad, influencer expert at the platform Inzpire.me.
(Photo: Instagram logo displayed on a laptop. Credit: Getty Images)
Transcript
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| 0:00.0 | Hello, I'm Ed Butler and welcome to Business Daily from the BBC. Today, the new revolution in marketing, getting regular citizens, just like you and me, to smuggle promotional messages into our social media. |
| 0:14.6 | I'd say minimum price now is probably about £100 a post. But you know that you can get people right up to tens of thousands of pounds of post. It sounds crazy. Some people cost like £100,000 to post. But you know that you can get people right up to tens of thousands of pounds of post. |
| 0:22.0 | It sounds crazy. Some people cost like 100,000 pounds to post a video on YouTube. |
| 0:26.3 | People are interested in the topic you're posting about, but they're also interested in you, |
| 0:30.7 | which means that building the brand around you is a very good idea. |
| 0:34.4 | The do's and don'ts of influencing. That's all to come on Business Daily |
| 0:38.9 | from the BBC. I earn a living. I pay our mortgage and our bills and my daughter's nursery fees. |
| 0:48.6 | And the work-life balance is perfect for me right now. That is Laura Strange. She's British, she's a mother, |
| 0:56.2 | and she's a former legal assistant, but she's also part of a global marketing phenomenon these |
| 1:01.2 | days. She's an influencer. I hate the term influencer. But that's the one that we're using. I mean, |
| 1:09.3 | that is the one out there, isn't it? |
| 1:16.1 | Any marketing executive will tell you selling stuff these days is all about the web, |
| 1:21.5 | using targeted messages based around how we're known to browse and click on the internet. |
| 1:24.3 | And now marketers have gone a stage further. |
| 1:28.4 | They're now paying people, many of the people that we like to follow on the internet, to get them to sell us products directly. Let's hear from Laura again. Her story is |
| 1:34.2 | she's gluten intolerant and that means she has to eat certain things. And she's created an Instagram |
| 1:39.9 | account, My Gluten Free Guide, filled with meals, recipes and other products that she likes to |
| 1:44.9 | buy to help people who are gluten- intolerant like her. It was at first just a hobby, but now her |
| 1:50.9 | Instagram account has become her job. So I started it five years ago, very much as a hobby on |
| 1:57.8 | the side, a bit of a creative outlook. I was finding I was getting lots of requests |
| 2:01.7 | from friends and friends about how to live gluten-free. And I had all this knowledge, so really did |
| 2:06.7 | it in a very casual basis. And it sort of snowballed. How many followers do you have now? |
... |
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