Hello, I'm Ed Butler and welcome to Business Daily from the BBC.

Today we are looking into the fakers bedeviling the world of Instagram.

We found that somewhere between 20 to 30% of influencers will be artificially inflating their metrics in some way, shape or form.

Whether that be buying fake followers or even metrics in some way, shape or form, whether that be

buying fake followers or even now people are buying fake likes or comments. That's like a 30% chance

that when you invest in an influencer, it's a total dud. Fakers and fraudsters and the people

making millions online. That's Biz Daily from the BBC.

Okay, right, Edwin, we were talking yesterday about influencers.

These are the people, regular men and women, of course, on social media.

Maybe they're models, maybe they're actors, minor celebrities.

Anyway, they are on Instagram and they're talking about their lives and their likes and they're taking money from advertising firms to promote stuff, products.

Fun fact that I was reading, duty firm S day louder, they spend three quarters of their marketing budget on influencers.

In the last week or so, Edwin, you've been trying to turn yourself into an

influencer. Now, we talked about this yesterday. Correct me if I'm wrong. It was becoming pretty

clear that you were finding this hard work. Yeah, so I set up my influencer profile, London

pasta guy, focused on pasta, which I love eating and making. So I thought that

would be a good niche for me. But building a following, getting people to like my posts,

that's a really slow process. So to get my profile off the ground, I started looking around on the

internet for help. And I found help in an unlikely place, a conceptual artist in Belgium called Dries de Porta. Here he is.

So a few months ago I made a new project and it's called Quick Fix. And it's like a vending machine

that is placed on the wall. You can buy likes and followers for Instagram on this machine.

Right. He really is a faker, isn't he?

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