Hey there, podcast fans. Michael Lewis here, host of the Pushkin Show Against the Rules.

I want to tell you about a very special series we're doing called Judging Sam, the Trial of Sam Bankman Freed.

SBF, the former CEO of crypto exchange FTX, is being tried for financial crimes.

I'll be following the trial that decides his fate.

Judging Sam starts October 2nd.

Listen to Judging Sam, the trial of Sam Bankman-Freed,

in the Against the Rules feed on the I-HeartRadio app, Apple Podcast Podcast, or wherever you get your podcasts.

Welcome to Before Breakfast, a production of I Heart Radio.

Good morning.

This is Laura.

Welcome to the Before Breakfast Podcast.

Today's tip is to aim for content and other things that aren't dated and that work any time of year.

That is, things that are evergreen, as our friends in marketing like to say.

Like an evergreen tree that keeps its foliage year-round,

evergreen materials last through the seasons and years too.

They don't become quickly out of date.

Keeping this in mind can save time and avoid waste.

If you've been listening to this podcast for a while, you know that while

I acknowledge seasons and sometimes some specific events like the coronavirus, many of the

episodes can be listened to at any time. I know people come to this

podcast and listen to past episodes without regard to specific dates.

And of course, aiming for broadly applicable

...