This episode is sponsored by Rupa Health and Athletic Greens.   We’ve all been there—changing an old habit or creating a new one can be challenging. But when we use science to understand the secrets to lasting behavior change, it’s clear there are ways to overcome the struggle and get the results we want. Today, I talk to Dr. BJ Fogg about the science of lasting behavior change and the success he’s seen in those who’ve used his system.     Dr. Fogg is a behavior scientist with deep experience in innovation and teaching. For the past 20 years at Stanford University, he has directed a research lab and he also teaches his models and methods in graduate seminars. His New York Times bestselling book, Tiny Habits: The Small Changes that Change Everything, was published in early 2020 and is contracted to be published in over 25 languages.   This episode is brought to you by Rupa Health and Athletic Greens.   Rupa Health is a place for Functional Medicine practitioners to access more than 2,000 specialty lab tests from over 20 labs like DUTCH, Vibrant America, Genova, Great Plains, and more. Check out a free live demo with a Q&A or create an account here.    Athletic Greens is offering my listeners 10 free travel packs of AG1 when you make your first purchase here.   Here are more of the details from our interview (audio version / Apple Subscriber version):  How BJ’s Mormon upbringing, homosexuality, and perfectionism set the groundwork for his work on behavior change (7:35 / 4:07)      Why feeling successful is the key to building new habits and behavior change (16:06 /  12:19)    The Fogg Behavior Model and the convergence of motivation, ability, and prompt (17:25 / 14:19) Why specificity and simplicity are key to behavior change (22:43 / 19:05) The pervasive myth that eating less and exercise more is the secret to weight loss (24:54 / 21:27)  Why behavior change is not about discipline and willpower (26:27 / 23:36)       Repetition does not create habits, emotion does (32:53 / 29:42)           Three ways to make lasting change (45:02 / 41:49)                     Two overarching maxims for creating behavior change—help people do what they already want to do and help people feel successful (50:52 / 47:29 Untangling vs. breaking habits (56:54 / 52:08) Learn more about BJ’s work at tinyhabits.com and follow him on Facebook @TinyHabits, on Instagram @bjfogg, and on Twitter @bjfogg.   Join the Free 5-Day Program to Build Habits at https://www.tinyhabits.com/join and learn more about the Tiny Habits Certification Program at https://www.tinyhabits.com/certify.