I've never had a co-founder so that dynamics been awesome for us.

I was probably a little hesitant to jump our product into the market when we did and Mike

was very much like we're good let's go and if we didn't move with that speed we wouldn't

have capitalized on what's happening right now we were going to figure it out

if there was an issue we would make everyone right into the process so

literally just do it and it's never going to be perfect to launch

those kind of our first time in a product world to actually face that be like all right

it's never going to be perfect when you learn by doing it. What is up you sexy bastards, it's your boy, the mini whim-hoff,

aka Rabbi Cantlose, aka Noah Kagan.

In today's episode, I talked to the founders of the cold plunge.

When COVID hit in March 2020, I think you're all are familiar with it,

Michael and Ryan, the founders, had to close their float tank businesses.

And during that time, Michael actually noticed there wasn't a sexy and affordable ice bath on the market.

And after a lot of trial and air, plus he jumped into a river, which is part of the story,

he created a working prototype himself, bought the domain,

partner with Ryan, got the business off the ground, and two months later,

three and a half million dollars in sales, plus A-list customers like Tony Hawk, Rich Roll, Aubrey Marcus, and no Kagan.

If you want to learn about how to start a thriving business when you're backs against the wall connecting with

big-time influencers growing your brand and just getting a business going you're

going to love this episode here's three gigantic things you're gonna take away

before we go use code NOAA at the cold plunge.

That's code NOAA.

...