Welcome to Do This, Not That, the podcast for marketers.

Each episode is packed with quick tips.

They're super short, and at the end, we have some fun.

Let's jump into it, and thanks for being here.

We are back for Do This, Not That podcast, presented by Marigold,

and I wanted to share two new big things going on one on

Instagram and one on LinkedIn that are pretty significant in terms of having an impact on

engagement and performance and all the stuff and sometimes we don't really pay attention to some

of these new rollouts but these actually have a huge impact. So I want to rip

through them really fast. So first, let's talk about the Instagram one. In the last few weeks,

a big change is that Instagram is now fully searchable. What does that actually mean? That

means when you go to Google now and you search for anything, oh, you know, new restaurants

in the Miami area, what comes up now in many cases is Instagram posts along with everything

else that they want to show you, but Instagram posts will actually show you the images

of these Instagram posts and you can now click through to the Instagram posts and you don't need to

log in to Instagram.

You don't even need to have an account on Instagram.

It's basically making social content, right, part of the searchable internet.

Now, if you're not optimizing your Instagram posts thinking this way, then you are going to be leaving all the traffic

on the table because this is where it's all headed. As a matter of fact, Hootsweet came out with

some data about this new change and posts that are optimized for this Instagram search using

keywords and all this stuff. they're seeing a 30%

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