Major Instagram + LinkedIn Changes! 👀 Jay’s SCOOP | Ep. 383

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 25 July 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Instagram just changed the game by making posts searchable on Google—and Jay Schwedelson is here to tell you why it matters way more than you think. Plus, he breaks down the most overlooked, no-cost growth move on LinkedIn that could double your visibility with zero effort. If you’ve been sleeping on newsletters or just vibing your way through captions, this episode will wake you up.

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Best Moments:

(00:45) Instagram posts are now fully searchable on Google—even without logging in

(02:15) Why “weekend vibes” captions are killing your search visibility

(03:15) Tagging a location helps your post rank better in search—even if it’s generic

(04:30) The wild reason launching a LinkedIn newsletter beats the algorithm

(05:45) On average, 20–30% of your audience will subscribe to your LinkedIn newsletter

(07:30) LinkedIn now lets you use video as the header image for newsletters

(08:15) The first two words of your newsletter title are make-or-break

(09:45) Jay’s friend deleted Instagram and gave a TED Talk no one asked for

(10:55) The group text etiquette violation that made Jay nearly disown a friend

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Check out our 100% FREE + VIRTUAL EVENTS! ->

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:06.1	Each episode is packed with quick tips.
0:08.3	They're super short, and at the end, we have some fun.
0:11.1	Let's jump into it, and thanks for being here.
0:14.6	We are back for Do This, Not That podcast, presented by Marigold,
0:19.2	and I wanted to share two new big things going on one on
0:22.6	Instagram and one on LinkedIn that are pretty significant in terms of having an impact on
0:28.9	engagement and performance and all the stuff and sometimes we don't really pay attention to some
0:34.1	of these new rollouts but these actually have a huge impact. So I want to rip
0:38.2	through them really fast. So first, let's talk about the Instagram one. In the last few weeks,
0:43.6	a big change is that Instagram is now fully searchable. What does that actually mean? That
0:51.2	means when you go to Google now and you search for anything, oh, you know, new restaurants
0:55.0	in the Miami area, what comes up now in many cases is Instagram posts along with everything
1:03.4	else that they want to show you, but Instagram posts will actually show you the images
1:06.2	of these Instagram posts and you can now click through to the Instagram posts and you don't need to
1:11.8	log in to Instagram.
1:12.6	You don't even need to have an account on Instagram.
1:14.2	It's basically making social content, right, part of the searchable internet.
1:21.4	Now, if you're not optimizing your Instagram posts thinking this way, then you are going to be leaving all the traffic
1:31.0	on the table because this is where it's all headed. As a matter of fact, Hootsweet came out with
1:35.2	some data about this new change and posts that are optimized for this Instagram search using
1:43.3	keywords and all this stuff. they're seeing a 30%
	...

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